Throughout the company’s history, Grupo Marta Hospitality and its affiliate tour operator have managed six different international brands.
The Human Resources Department focuses its work on four fundamental areas: human resources strategy, change management, labor relations, and pure human resource functionality. Additionally, we are representatives of PDA International (more information below) and provide behavioral and aptitude assessments online, which can assist companies in recruiting, employee retention and talent development.
The services provided under each area are:
Human Resources Strategy
Pure HR functions
PDA International is the company that develops, markets and implements the Personal Development Analysis (PDA).
PDA International Costa Rica is a subsidiary company of Marta Group, which has acquired the exclusive marketing rights for PDAs in Costa Rica.
PDA is a behavioral assessment that, through a simple, precise and scientific methodology, allows for the discovery and analysis of people’s’ behavioral profiles. It can also evaluate the behavioral and competency requirements of a job, thus helping to ensure the selection and development of the right people for the right positions.
The PDA Assessment does not qualify behavioral profiles as “good or bad”; it only describes the evaluated individual’s behavioral characteristics.
This behavioral psychometric assessment can be used by:
Quickly and online, through psychometric test PDA you can get the following:
A description of the behavioral profile of each person:
A full PDA report will help you know more about a job candidate, identifying their main strengths, weaknesses, and potential, as well as objectively identify skills to enhance “Labor Talent.”
For those currently seeking new job opportunities, the PDA report will assist in:
“From all the possible knowledge, the wiser and more useful is to know yourself” –William Shakespeare.
If a person is currently employed, a full PDA report will help:
“The key to manage others effectively is handled by yourself first. The more you know about yourself, the more you can relate to others from a position of trust, self-confidence and strength “- Hendrie Weisinger
The PDA Assessment is a powerful tool with more than 50 years of studies based on different theories and statistics. It is certified for its application throughout the world.
The PDA Assessment is based on a model with 5 pillars that measure the following dimensions and their intensities:
The PDA Assessment is based on the following theories (William Moulton Marston’s personality structure) :
Executive in charge of this unit:
Karla Salazar, M.B.A.
Human Resources Manager
María Luisa Cruz, Lic.
Chief Human Resources Officer
The Directorate of Information Technology (IT) provides consulting, implementation, support and training in the tourism industry, handling common technology issues.
IT services provided by Marta Group are:
Frank Rosich, M.S.E.E
Chief Technology Officer
Our focus on tourism, along with long standing relations with regional banks, transform Marta Group’s Finance and Accounting department from a purely transactional unit to an important revenue generator for our clients .
Some of the services offered by Finance and Accounting are:
Óscar Ramírez, M.B.A.
Chief Financial Officer
The Administrative Office provides a lot of services which are intrinsic to any tourism business. An important benefit offered to property owners by this department is our knowledge of Costa Rican law, local procedures, tax exemption procedures, and administration of exonerated goods; things that are crucial to operate efficiently in our country.
Tourism Incentives Act
Legal and tax framework
Risk Management and Insurance Administration
The experience of Marta Outsourcing Group (GOM) in exonerations began the year the Incentives Act of 1985 was published.
Marta Outsourcing Group has provided services in recovery processing and estate tax exemptions under Act 6990 (Tourism Incentives), to hotel projects ranging from 70 to 450 rooms.
Our commitment is to maximize the possibility of exoneration. Our services are billed against the amount recovered in tax exemptions, thus allowing for the Beneficiary Tourist Contract to pay for itself.
GOM manages hotels that have a Tourism Contract, so service goes beyond the mere formality of a tax exemption, it also offers insight that is provided “before, during and after” so that the consultation also takes into account the administration of exonerated goods.
GOM has extensive experience in obtaining and renewing the permits required to operate a hotel or restaurant.
Projects and Budgeting
For over 20 years, our team has implemented various construction projects, renovation, and rebranding of both hotels and restaurants. Our team has extensive experience in the development, implementation and control of budgets for FF& E, OS&E and PIP.
Our team also has extensive experience in imports and delivery of turnkey projects.
Other Administrative Services
Ana Lucía Castro, M.A.F.E.
Chief Administrative Officer
This department centralizes sales and marketing under the supervision of a corporate director, and includes a team of expert marketers along with a dynamic sales force. The services offered by this unit include:
Executive in charge of this unit: Diego Saenz Director of Marketing and Sales
Chief Administrative Officer
This department heads day-to-day operations at the level of the hotel or restaurant. Over the years, the operating team at Marta Group has specialized in directing high performance, standardized operations that meet, and often exceed, the expectations of the discerning international traveler.
Services provided by operations:
Executives in charge of this unit:
Luis Guillermo Montero, M.B.A.
Chief Operating Officer – Hotel Division
Chief Operating Officer – Denny’s Costa Rica